![]() Yaccarino did not respond to calls seeking comment on Thursday. Yaccarino joined NBCU in 2011, after 15 years at Turner Entertainment and has been credited with dragging the network's ad sales operation into the digital future.Īs broadcast television audiences migrated to streaming, she took to the stage at Radio City Music Hall last year to tell advertisers that their brand messages were not an afterthought. "Many of you in this room know me, and you know I pride myself on my work ethic," she said, adding, "Buddy, I met my match." Yaccarino, the top advertising sales executive at NBCUniversal, interviewed Musk at an advertising conference in Miami last month.Īt the conference, Yaccarino encouraged the audience to welcome Musk with applause and lauded his work ethic. Reuters reported after Musk's tweet that Yaccarino could be his choice to lead Twitter, according to a Silicon Valley executive and a former Hollywood executive who spoke on condition of anonymity. The WSJ cited people familiar with the situation in saying that Yaccarino was in talks for the top post. Musk, who took over as CEO of Twitter when he completed his $44 billion purchase of the company in October, said in December that he would step aside as CEO once he found "someone foolish enough to take the job." He said that he would then run Twitter's software and servers teams. “Until then, social platforms like Twitter, Facebook, Instagram, and YouTube will continue to spread hate speech, right-wing extremism, violence, and disinformation because it is profitable for them to do so.Musk said he will transition to the role of chief technology officer of the social media platform within the next few weeks. “As long as Congress refuses to regulate tech platforms like a majority of Americans want them to do, it does not matter whether the CEO of Twitter is Musk, Yaccarino, or a ham sandwich,” said Kyle Morse, deputy executive director of the Tech Oversight Project, which is funded by the Omidyar Network run by billionaire tech critic Pierre Omidyar. Still, some groups remain skeptical that much will change under Yaccarino’s leadership, and called on Congress to regulate harmful information on platforms like Twitter. Yaccarino will know from her ad experience that Twitter’s long-term success depends on strong content moderation practices,” he said in a statement. “The platforms that see user growth and gains in ad revenue take content moderation very seriously and work to keep their online communities safe. In the aftermath of all that, more than half of the top 100 advertisers left the platform - leading to a dramatic drop in the platform’s revenue.Īdam Kovacevich, the CEO of tech trade group Chamber of Progress, said that content moderation is ultimately good for business. Marjorie Taylor Greene (R-Ga.) as the billionaire weakened Twitter’s suspension policy to favor “free-speech absolutism.” And Musk himself moved to reinstate MAGA politicians like former President Donald Trump and Rep. Since Musk purchased Twitter last October, some watchdogs reported a surge in racial slurs. Musk also tweeted, “Looking forward to working with Linda to transform this platform into X, the everything app.” Musk had alluded over the last year he wants to transform Twitter into an “everything app” like China’s WeChat, but that could pose more regulatory headaches for the rule-averse billionaire. Musk tweeted that she’d focus on business operations and he would transition to being an executive chair and chief technology officer “overseeing product, software & sysops.” ![]() Musk’s hiring of Yaccarino - who will start in about six weeks - suggests he may be attempting to lure back more big name brands with an exec who worked at NBCUniversal in advertising for over a decade. Failing to do so will put lives at risk and further dismantle our democracy,” he said in a statement. “It is our hope that the integrity of the platform will be reestablished and that disinformation, misinformation, and hate speech are dispelled. Likewise, Derrick Johnson, president and CEO of the NAACP, stressed the need for a Twitter CEO to protect democracy.
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